This brief was quite tricky, since we could only do black and white newspaper prints, so we had to come up with a concept where the images would work with the medium and still stand out on a page full of writing, on top of that we had to advertise for a hotel chain that doesn't have much to offer, since they only offer the bare minimum. Our concept was to tell people that Formula one hotels might not be a five star hotel, but at least you will have five star discretion, for whatever you may be using the hotel room for. :)
Art Direction: Maximilian Pazak
Copy Writer: Carla Kotze
No comments:
Post a Comment