Friday, October 23, 2009

Hyundai i10


When we had come back from our internships, we were a week behind in our project so we only had a week left to come up with an ad for the new Hyundai i10. The concept was to illustrate the power steering feature. The media was a wrap around, for the Sunday Times Life Style section. So it had a front, middle and back, we found that the images got a bit repetitive and so i only posted the middle page. The front and back page had a "start" and a "finish" painted on the tarmac, with the back page having the car at the finish line.

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